Junior Brand Manager (Culinary)

Nestle Group, worldwide leader in Food and Beverage industry, successfully working and developing on the territory of Ukraine, is seeking a specialist on the position Junior Brand Manager in Kiev.

Mission

Contribution to business by developing and implementing marketing plans and strategies in order to develop the respective brands / products of the Company conforming to the directions of Senior Management, Corporate Management Principles and Culture.

Main Tasks and Functions

1. To elaborate plans and strategies, which are based on a thorough understanding and knowledge of the consumer, the customer, the competition, the market and our Company.
2. To provide appropriate input at individual brand level/product category (and if necessary whole umbrella brand) into the commercial and category planning process to achieve brand visions and commercial objectives of the brands under his/her responsibility and defined in OPL and MBS plans.

3.        Develop marketing plans, which generate profitable, sustainable growth of respective products/categories on the short and long terms.

1. Develop adequate marketing-mix tactics and strategies in order to reach the brand objectives.
2. Identify and prepare relevant innovation/renovation initiatives in support of category and brand strategies.
3. Implement and control the above-mentioned plans, including post-evaluation, and their revisions.
4. Contribute to the development and implementation of umbrella brand communication strategies, and manage the communication development process.
5. Develop an effective communication network with functions key to the delivery of the plan (other categories, sales, factories, TAG, PTC, supply chain, external agencies).
6. Monitor the PFME budget.
7. Insuring financial brand’s objectives are met.
8. Monitor constantly sales results and market shares development taking into account brands’ regional and trade channel sales performance as a base for identifying needs for corrective actions to be taken.

Knowledge & Experience profile

·         University degree

·         Min. 1 year experience in marketing functions

·         Excellent management and communication skills

·         Experience in developing successful marketing campaigns and ability for innovation

·         Experience in Brand management

·         Knowledge of consumer communication tools and communication development

·         Basic financial knowledge

Skill profile

§         Excellent management, organization and coordination skills

·         Knowledge of Brand Management

§         Communication and Presentation skills

§         Time-management skills

§         Analytical skills

§         Excellent computer skills

Personal characteristics

Organized, trustworthy, reliable, loyal, mature, strategic, independent, self-starter, result oriented, adaptable, courageous, responsible attitude and behavior, able to learn, credible, able to accept and manage change, accurate.